CEO Panel: Expanding the Value of Senior Care

Four leading CEOs from Assisted Living, SNF, Home Health and Hospice will forecast the role of post acute care in an evolving healthcare system, including where they see the greatest opportunities for their respective sectors. They will address PAC utilization trends; collaboration opportunities among post acute providers; and what it means to be a valued partner of health systems and other payers.

The Physician Factor: How MACRA Will Influence Senior Care Referrals

Physician executives will explain what it means when a doctor’s reimbursement is directly tied to performance under MACRA. They will describe the adjustments their practices are making under the new Quality Payment Program, and answer critical questions about the effect MACRA will have on referral patterns to post acute care: Will MIPS-based quality measures drive more or less volume to skilled nursing? And what effect will bonus incentives from Advanced APMs have on a physician’s willingness to increase use of home health services and skip the SNF altogether?

The New BPCI Landscape & The Role of Senior Care Organizations

A veteran convener and three early adopters of post acute bundling will explain the coming arrival of BPCI Advanced and what it means for post acute providers. They’ll describe how SNFs and home health are well positioned to add value to the new 90-day Advanced bundled payment program by way of care management and patient navigation. Plus address the discontinuation of BPCI Model 3, and review options for being episode initiators, including moving upstream and forging risk-based partnerships with health systems and physician groups.

Achieving Alignment Between Health Systems & Post Acute Providers

Members of a new type of “collaboration network” between health systems and SNFs will outline what it takes to achieve alignment between acute and post acute partners. They’ll show how open channels of communication and simple clinical protocols lead to measurable improvements in discharge planning, data sharing and care coordination. The group will summarize their learnings into “Ten Keys to Better Relations between Systems and SNFs,” which will be discussed and distributed to session attendees.

Three Promising Fortune 500 Staffing Ideas

It’s a full-employment economy, and leading companies across all industries have made it a priority to better find and retain talent. Lincoln has canvassed the business press to uncover innovative and highly effective recruitment and retention initiatives. We’ve selected and researched three of them we feel are especially promising for healthcare providers and operators.

Regulating Senior Living: Is AL Destined for Government Intervention?

Assisted Living has operated in a mostly unregulated world for 30 years. As resident acuity rises, and care coordination increases between AL and other Medicare-backed entities (ACOs, MA plans, and health systems), it’s time to ask the question: If AL is becoming the new SNF, how far behind are reimbursement and regulations? Three veterans of senior living will explore:

• Whether AL needs to be regulated
• How state and Federal regulators perceive today’s evolving AL setting
• What a Medicare/private pay hybrid model might look like
• How AL operators would be forced to adjust to ahighly regulated SNF-like environment

Also At This Time:

• RCS-1: How Payment Reform Could Up-End Skilled Nursing (SNF)
• Chronic Care Management: The Holy Grail (All Sectors)
• HHGM 2.0 & The Future of Reimbursement Reform (Home Care)

A stimulating, rapid-fire segment of eight 8-minute meetings with solution partners who have chosen to meet with you.

Maximizing Relations with Managed Care

This two-part session will explore how post acute providers can make the most of their managed care relations. An opening presentation will spell out the importance of collecting, tracking and sharing patient data in alignment with the objectives of managed care payers. Then managed care executives will define the critical success measures for their post acute relations (including readmission rates, utilization management and care navigation measures). The payers will also describe the types of creative care programs they’re starting to co-develop with their post acute partners, including what they look like, how they came to fruition, and how they can lead to better reimbursement rates and greater shared savings.

The Case for Integrated Care in Senior Living

There is an integrated care opportunity presented by working directly with primary care physicians, health systems and payers (including MCOs and ACOs). Panelists will share the chief business benefits of an integrated care model: fewer hospitalizations and more savings for the larger healthcare system (with potential future sharing by senior living operators); longer length of stay; more volume from upstream provider and payer referrals; and marketplace differentiation from having an advanced care coordination model.

Also At This Time:

• VBP & Readmissions Measures: Understanding the Opportunity (SNF)
• The Prospect and Implications of a Medicare Advantage Carve-In (Hospice)
• The Role of Personal Care in Population Health Management (Home Care)

Building a Senior Living Strategy to Reach the Middle Market

Senior living operators are expanding the definition of “affordable housing” by developing new communities targeted to prospective middle-market residents. In this session, two operators will share strategies they’re currently pursuing to build or renovate sub-market rate developments. They’ll describe how they’re making their mid-market communities financially viable, including utilizing reduced construction costs, double occupancy rooms, edited amenities, and word-of-mouth marketing.

Also At This Time:

• Assessing the Efficacy of Care Coordination in Home Care (Home Care)
• The New Reality of Hospice Compare (Hospice)
• Top of the Food Chain: Becoming a Post Acute MA Plan (Skilled Nursing)

Selected and vetted by you, these 20-minute meetings enable you to meet super-efficiently with product/service companies who might become suitable partners to help you drive more change, efficiency or quality in your organization. You will hold up to three meeting in each Prime Meeting time block.

View participating partners here

Super-Smart Healthcare Deals & The Strategies Behind Them

Humana and Kindred. Aetna and CVS. Cigna and Express Scripts. The new Amazon/JP Morgan/Berkshire Hathaway partnership. These and many other “super smart” deals embody very forward-looking strategies capitalizing on the tectonic shifting of the healthcare system as it moves towards value. This panel will assess the merits and implications of five emerging strategies:

1. Payers becoming providers (and vice versa)
2. The move to employer-provider direct models
3. Horizontal provider integration
4. Geographic provider concentration
5. The move to own the consumer and the home

Google-izing Your Digital Marketing Strategy

Still marketing in the dark ages with paper and a prayer? You’re not alone. Vitality Senior Living will share its pioneering journey to build a 21st century digital marketing strategy designed to engage prospects and their adult children at every stage of move-in readiness. Vitality will share how it engineered its strategy, using tools like CRM-enabled targeting, social media monitoring and SEO optimization, along with tangible results that quantify better consumer engagement.

Also At This Time:

• Uncovering New Revenue Streams for Long-Stay Medicaid Populations (SNF)
• Lessons from Early Adopters in the Value-Based Purchasing Pilot (Home Care)
• Quantifying the Value of Palliative Care (Hospice)

Top Trends in Design & Development for Senior Living and Skilled Nursing

Levi + Wong Design Associates will examine the latest in purpose-built design concepts that align IL, AL and SNF with the changing lifestyle priorities of future residents/patients (moving in over the next five to ten years) including: Flexible/Universal Design; Urbanization; Intergenerational; Active Adult; and Village Design. They will showcase newly built and early-stage developments that exemplify these trends.

Also At This Time:

• SNFs Partnering with Health Systems: A JV Case Study (SNF)
• Building & Operating JVs with Health Systems (Home Care)
• Medicare Care Choices Model: Valuable Lessons from an Early-Adopter (Hospice)

CCRC Redux: Rethinking the “All In” Life Care Model

The consumer appetite for comprehensive, full-coverage life care may be waning – due to its hefty entry and monthly fees. Pennsylvania-based Frederick Living will explain why it’s rethinking the financial model of its CCRCs and discuss the changing nature of savings habits across generations, as well as deliver the pro forma for three alternatives to the traditional “Life Care” model: Modified (Type B); FFS (Type C); and Rental.

Also At This Time:

• The Role of Social Media in Managing An Online Image (SNF)
• Developing a Care Coordination Culture (Home Care)
• The Growing Role of Outcomes Measures in End-of-Life Care (Hospice)

Three 20-minute meetings with solution partners of your choice.

View participating partners here

Lincoln Profiles: Six New Models of Post Acute Care

Amid many new care models cropping up across the post acute continuum, Lincoln Healthcare Leadership will profile six of the most compelling:

• OnPointe: Chronic SNF Care Via Risk-Based Arrangements
• NuVista: Post Acute Care Navigation Pioneer
• Marshfield Clinic: Hospital-Level Care in the Home
• IKOR: Home Renovation for Personal Care Clients
• Norterre: Multi-Gen Life Care and Wellness Community
• WelbeHealth: For-Profit PACE Pioneer

Three 20-minute meetings with solution partners of your choice.

View participating partners here

At This Time:

• ConnectRN: The ‘Uber’-Like Solution to Nurse Staffing SNF)
• Rudy the Robot: Companion for Home-Bound Seniors Home Care)

Glenner Town Square: Reminiscence ‘Village’ for Dementia Patients

Glenner Town Square is taking a page from the famous Dutch Hogeweyk community by creating its own version of a dementia village located in a warehouse in San Diego. Glenner Town Square CEO Scott Tarde will discuss the Reminiscence Therapy at the core of their project – including a replica of 1950s downtown San Diego – and explain how to incorporate this type of development into an existing memory care program.

Also At This Time:

• The Right Place: A High-Tech Hospital Solution for Placing Patients (SNF)

Call9: A Telemedicine Solution to 911 & ER Visits

A Brooklyn-based telemedicine start-up gives nursing homes an alternative to 911 calls and costly ambulance trips. Call9 will share how their telemedicine platform replicates ER visits without leaving the SNF. They will showcase the technology and share evidence to support its benefits, including reduced hospitalizations and readmissions, lower healthcare costs, and better overall outcomes.

Also At This Time:

• Active Protective: Using Airbag Technology to Mitigate Falls (All Sectors)

Rendever: Virtual Reality Targets Senior Care

Rendever, a Massachusetts Institute of Technology startup, is bringing virtual reality to older adults by giving them simulated experiences they might be incapable of having in reality. This session will explore how VR technology can serve as an effective form of reminiscence therapy and break down the barriers of depression and isolation.

Also At This Time:

• Carol Health: On Demand RN Creates Family Nurse Model (All Sectors)